The supply chain is two parties plus us.
Custom OEM branded workwear for restaurants, hotels, construction crews, corporate teams, barber shops, and clothing brands across Australia and Europe. From 10 pieces on standard clothing, 25 pieces on chef wear and aprons. Factory direct.
What factory direct actually means.
"Factory direct" is one of the most abused phrases in B2B sourcing. Here is what it means at Novoshop, plainly.
Most B2B uniform orders run through layers. A wholesaler imports the blank garment from overseas. A distributor moves it to a regional warehouse. A local decorator buys from the distributor, adds your logo, marks it up, and sells it to you. By the time the order reaches your team, the same garment has been touched by three or four different businesses, each adding their margin.
Novoshop runs a different model. We have a direct relationship with one ISO-certified manufacturer. No importer in the chain. No distributor. No wholesale catalogue. You send us your design, your labels, your fabric weight, your colour. We produce it directly with the factory and ship DDP to your door.
The supply chain is two parties (you, the factory) plus us as the operator. Not five.
The cost effect: a chef jacket that retails for AUD 50 to 110 from local hospitality suppliers in Australia, or EUR 43 to 110 from European retailers, lands at USD 18 per piece (~EUR 16, ~AUD 29) from our factory at the 100-piece tier with embroidery, before local GST or VAT. That gap is not a discount. It is what disappears when you remove the layers.
What we sell.
Twelve product categories: t-shirts, polo shirts, hoodies, crew neck sweatshirts, sleeveless singlets, cotton shorts, sweatpants, chef jackets, three styles of apron (canvas workshop, cotton bib, classic bib), 6-panel caps, and pending the next supplier round, chef pants and quarter-zip pullovers.
Each category covers multiple fabric weight options. A summer dining team needs a different polo weight than a hotel front-desk team. A streetwear brand drop needs a different tee than a construction crew uniform. We carry the full weight range so we can match the recommendation to the use case.
Every product can be ordered with OEM setup (your custom labels) or without (logo decoration only on plain garments). The OEM setup is a one-time USD 65 fee on your first order. No setup charge on any reorder.
Where we deliver.
Australia and Europe, Delivered Duty Paid.
DDP means we handle customs clearance on our side. You receive the goods at your door with no surprise import charges, other than any local taxes (VAT in Europe, GST in Australia) due in your country.
Door-to-door from quote sign-off to delivery is typically 21 to 28 days by air. Sea freight is 30 to 40 days to Australia, 40 to 50 days to Europe. Most clients pick air for the first order and sea for repeat bulk orders. We are not the speed play. If you need delivery in under two weeks, a local decorator is the right call. We are the right call when you are planning a uniform programme over the next 12 months across multiple sites.
How we work.
Three commitments that shape every order.
Quote turnaround within 1 business day.
Not "when we can." Not "we'll see." Every quote request we accept gets a written response within one business day, locked. If we have not responded in that window, send us a follow-up. We want to hear about it.
Digital mockups before any production starts.
You see exactly how your logo lands on the chest, the back, the collar, before we cut a single piece of fabric. Production only begins after you sign off on the mockup in writing.
Production photos before dispatch.
So you can confirm the goods before they ship. No surprises on arrival. Most suppliers in this category show you the goods only on the day the parcel lands. We do not.
These three commitments are the entire service. They sound obvious. They are not what the rest of the industry does.
Why now.
Three market shifts make this the right moment for a business like ours.
The cost gap is widening, not narrowing. Major catalogue blank brands in Australia and Europe have lifted wholesale prices steadily. Factory-direct production has stayed flat. The gap is now meaningful even on small 25-piece orders.
B2B buyers expect digital-first service. Older uniform suppliers still operate on phone calls and weekly fax sheets. We operate by email, WhatsApp, digital mockups, and DDP shipping with online tracking. That is what every modern B2B buyer expects.
Multi-site groups are growing. A restaurant group with three sites is buying uniform programmes that need consistent branding across all locations. Local decorators struggle with this because every batch sources from a different warehouse. Factory-direct OEM with one production protocol gives you consistency across runs, across years.
What we will not do.
A few honest no answers because they matter.
The exclusions
- We will not produce hi-vis safety vests. Compliance and certification liability is outside our current scope.
- We will not undercut our own pricing on commodity tees and caps in markets where local decorators have a structural cost advantage on stock blanks at small quantities. Our advantage is OEM, not the absolute cheapest decorated blank.
- We will not promise sub-14-day delivery. Custom production takes time. If you have a 5-day deadline, we are the wrong supplier. If you have a 3-week deadline, we are the right one.
- We will not pretend to be bigger or smaller than we are. We are a focused operation with one factory, and we do this one thing well.
The first conversation is free.
Send a quote request through the catalogue or directly to sourcing@novoshop.com.au. Include your industry, the products and quantity you are considering, your destination country, and any deadline. We come back within 1 business day with an itemised quote and a recommended fabric weight per product. Most clients move from quote to sign-off in two to three emails over the first week.
Browse the catalogue